Trade Shows

According to recent LinkedIn threads, economic developers across the country are tightening their trade show budgets in these lean times. It's more important than ever to get the biggest bang for your buck.

Here are some tips from Anya Codack. Her company, YFactor, is currently working on a GIS-based, data-rich web site for the HOTEDD which should roll out early this spring. She says:
--when going to a trade show, focus on pre-marketing and post-marketing
--collect business cards, but also work the entire delegate list for potential contacts
--use all those contacts in an ongoing social-media communications strategy.

Thanks, Anya!